Sonic Slippage Project

Marketing Plan for Rain at the Palms †Business Paper

Marketing Plan for Rain at the Palms – Business Paper Free Online Research Papers Marketing Plan for Rain at the Palms Business Paper Overview: Rain nightclub is located in the Palms Casino in Las Vegas, Nevada. It is a 25,000 sq. ft. nightclub with six bars, and two floors. It employs over 250 people, with me being one of them. On the top level it has six skyboxes which overlook the whole club, and come equipped with couches and a TV, and can easily fit a party of 15-20 people. One level down there are six cabanas for parties of 8-10 people, and than one more down are our water booth tables for parties of 4-6. The rest of the club can pack in 3600 dancing maniacs on the main floor. Rain is one of the top competitors in Las Vegas for this market but over the years the numbers at the doors has been declining dramatically. Life expectancy in this line of business is very short, and they are very fortunate to have lasted this long, but now it is the time to do some drastic changes to regenerate some more business. The plan will increase the attendance at Rain and increase table sales, as well as inform our tar get market of 21-35 year old tourists with money to spend about all the events and changes coming up. Environmental Factors: There are a select few other competitors that have opened in the past two years that have affected Rain’s business. There is Pure inside Caesar’s Palace and Tao at the Venetian. These are our two main competitors that took a huge percentage of our clientele away. In the next month Jet, a new nightclub in the Mirage, opens for New Years Eve so now is the time that a plan of action needs to come together. One environmental factor that hurts business a little is the fact that Rain which is inside of the Palms is located off the tourist filled strip. The people would rather take a $2 cab ride to a closer venue than to pay $5, or what ever it is, to leave the strip. The hotel is always filling their rooms up, and even the people staying at the Palms are getting in cabs and going to other nightclub venues besides the one rite downstairs. Target Market: Our ideal targeted customers would be 21-35 years old, single males and female tourists, and locals with a yearly income of $30,000 –whatever. People in this age bracket that come into Vegas are not coming just for the shows and the gambling any more. A majority of them are coming specifically for the nightlife. They sleep all day, get up and go to dinner, and than hit a club. This is ideal for Rain because they can do some package deal with their restaurant the N9NE Steakhouse. I chose this market because lets be real†¦.mom and dad do not go out to the clubs together, and grandma and grandpa definitely do not, only on rare occasions and they are getting laughed at. Objectives: The objective of this marketing plan is to increase numbers at the door and to increase table (bottle) sales. Goal is to increase the number of people coming in to the club 25%. So if we do 2000 people on a Friday night, than after the plan is in affect we should expect 2500 guests. As for bottle sales the goal is to increase the number of bottles sold a night by 15%. If 30 bottles are sold on Thursday, than 35 should be sold the following Thursday after the plan has been put into action. Product: The product is liquor plain and simple. How you get them in there and make them want to stay is the atmosphere of the club itself and the crowd. We can provide the atmosphere, but we have to entice the crowd to come in. People go to nightclubs depending on the crowd. If there is a line outside the club than people are curious as to what is happening inside. So your customers at the same time of being customers they are also the product that is selling your club. People want to go to the clubs where the beautiful people are. As far as the liquor goes, we offer every type from the low end choices to the $5,000 dollar bottle of Louis XIII. Also the entertainment value, and the music we play can be our product because another main reason why people choose the clubs they go to is to listen to music and dance. Rain plays a little of every type of music. They cater to every type of music preference and have a humongous dance floor to get down on. Price: This market is definitely price sensitive and low priced items would be preferred over high priced items. Liquor is liquor and depending on where you are drinking it the prices will vary. A beer at the local pub is around two to three bucks. In any given popular nightclub in town its about 6-7 dollars. A shot of well vodka goes for about 10 bucks in the club and 5 in a local bar. That is if you’re just buying drinks at the bar. If you have a table you have to do bottle service, which policies differ in every club, but usually when you do this you not only have to purchase the bottle of liquor that you and your party will be drinking, but you have to buy the actual table as well. Now the bottle prices in every club for a bottle of Grey Goose lets say goes for $350 dollars, including juices and excluding red bulls. And for every two more people in your party after 4 people you have to buy another bottle of liquor. If we were to drop the price just a little and changed some of those policies we could sell a lot more tables. Than there is also cover charge which recently was raised from 20 a head to 25. Place: Location is great for locals and bad for tourists. It is located a few blocks west of the strip on Flamingo across from the Rio. This is convenient for locals that come see a concert at this venue and don’t have to put up with the traffic of the strip. As I mentioned earlier though tourists tend to like to stay on the strip near the hotel that they are staying at. Overall though, it is an excellent location for a nightclub, especially the Palms because they cater to our target market as well. Promotion: This is a large FB company that has venues nationwide so I know they have some dollars for some promotions. One that is very cost effective though is to hire an e-mail girl to get the contact information of our guests coming in so we can send them all of our up coming parties and events. As I mentioned earlier maybe doing some cross promotions with the steakhouse. Like bring your receipt from dinner at N9NEto the cashier at Rain for free entry. Give passes to the guests staying at the Palms for free admission. Drop the bottle prices on Thursdays to regenerate some table reservations. Buy one get one free bottles on Thursdays. Promote a locals night once a week where all locals get in for free to start generating more word of mouth within the city. Hire a promotions street team to go out earlier in the day Thur-Sat passing out fliers in all the major casinos. Run radio ads in Vegas and L.A. since half of our customer base is young adults driving into Vegas from Los Angeles. Hand out punch cards for our bottle service guests like a subway card. Buy 6 bottles get one free. Ghostbar at the palms is owned and operated by the same company two but they are two different venues with two different covers. Maybe on one of the slow days a week like Thursday do a two for one cover of $25 for both clubs. Marketing Control: The e-mail girl at the front would really help out keeping our focus on the type of customers frequenting our club and allows us to have access to them directly for promotions. Also for complaints because when we e mail them our up and coming events there will be a link to our website where they can post complaints, or remarks. There are not many budgetary constraints with this company. Also when getting their contact info to include their zip code so we can keep track of the locals and to know where the majority of our customers are coming from so we can run ads in their parts to constantly re-inform them of the fun they had here. Target Market ? Dual income couples with kids that live in the Seven Hills, Anthem area. This group has high income, little discretionary time, and propensity to want to eat out (but not necessarily fast food). This market demands convenience, high quality, freshness. Healthy items should be available as well to especially appeal to mothers. Objectives The objective of this marketing plan is to increase awareness of Rocco’s NY Deli, and through increasing awareness impact sales. Goal is for sales to increase 20% over the next 3 months, and then sustain through the year. Dips in sales will be responded to with promotional offers. Next year the plan will be reassessed Strategy: Marketing Mix ? Product: current product offering is good, maybe offer a few healthy items to appeal to the â€Å"Moms,† definitely move on the alcohol license and get a credit card/debit machine. Currently have a case of frozen foods, add a case with ready-made items in the refrigerated section. ? Price: this market is not necessarily price sensitive, and higher quality items would be preferred over low cost items. Marketing Mix ? Place: location is great, right on the way home from work for many working parents, perhaps making a delivery option available too. Need an Internet site where they can see the menu and place an order from home or work. ? Promotion: this is a Mom and Pop organization so limited dollars, consider placing bouncing arrows to increase attention to the restaurant, pass out fliers in the karate, dance and learning centers offering families a price promotion and also magnets that families can place on their refrigerators that have the phone number; blanket the area homes with promotional fliers, and if any formal advertising is done, focus on the Henderson area, maybe in the View section of the RJ. Have â€Å"awards† for patrons that bring in new patrons (discounts on pizzas, etc) to help increase word-of-mouth. Marketing Control ? Every customer will be greeted on entry to the deli. Sometime within their visit they will be asked â€Å"how did you hear about us.† There will be a list behind the counter to keep track of those responses. Additionally, all promotional fliers and coupons (and advertising) will need to be collected in order to receive the discount so we can determine which promotion is directly getting the customer in-the-door. The sales during an â€Å"arrow† day will be compared to a similar non-arrow day to see whether that is an effective tool. If advertising is done in the RJ a similar comparison will be done to determine if it is â€Å"worth† the cost. The word of mouth offers will also be tracked and efforts will be made to establish relationships with those patrons. Research Papers on Marketing Plan for Rain at the Palms - Business PaperBionic Assembly System: A New Concept of SelfThe Fifth HorsemanIncorporating Risk and Uncertainty Factor in CapitalDefinition of Export QuotasTwilight of the UAWThe Project Managment Office SystemHip-Hop is ArtGenetic EngineeringNever Been Kicked Out of a Place This NiceWhere Wild and West Meet

Bronchitis in Children Research Paper Example | Topics and Well Written Essays - 750 words

Bronchitis in Children - Research Paper Example Bronchitis is a medical condition in which the bronchi of the lungs have some inflammation and some irritation. It may be a dangerous condition or not, depending on how it is handled from the start, usually beginning with diagnosis and ending with prescription/treatment. Blockage of the lung airways/air passages may lead to serious breathing difficulties which may be fatal if not dealt with accordingly and timely (Ivker, 2000). Children suffer from bronchitis which in some cases may be diagnosed wrongly as asthma or pneumonia/chest cold due to the similarity in symptoms. For children, there have been quite some challenges because they contract it in some ways that adults don’t. Children may contract bronchitis when they get a contagious bacteria or virus. For this reason and more, the bronchitis in children may be mistaken for some other diseases if proper diagnosis is not carried out, and that leads to wrong prescriptions which may cause death. Just like in the case of adults , children also suffer from the two classes of bronchitis, acute and chronic. It is first of all very important to be aware of the specific indicative signs and symptoms of a possible bronchitis problem in a child. This is necessary because it eliminates cases in which parents and even family doctors use the general signs to conclude that a child is suffering has an ailment other than bronchitis. This ensures that a child suffering from bronchitis is properly diagnosed in time. It is important to note that most preschool children under the age of five are more prone to acute bronchitis than the chronic type. A proper treatment plan helps to prevent cases where acute bronchitis develops into the more dangerous pneumonia. In developing a treatment plan, a physician/clinician needs to check the specific indicative signs, and also study the child’s medical/health history (Tackett & Atkins, 2012). The physician/clinician will need a stethoscope

The primary reason that America went to war against Britain in 1812 Essay

The primary reason that America went to war against Britain in 1812 - Essay Example However, tensions still remained between the two nations. The primary reason as to why James Madison declared war against Britain can be associated with differences in the high seas. In his congressional speech, Madison stated that cruisers from Britain violated the American flag. Besides, he accused the British of seizing persons sailing under the American flag (Haberle, 2003). This, he argued, was against the law that governs the relationships between nations. To Madison, the actions of the cruisers seemed to favor the British while the Americans continued to suffer. Madison also purported that the British had violated the sovereignty of the United States. Therefore, he sought support from congress. Factors that led to the declaration of the war can be associated with the decision of the British to drag American citizens in warships. Madison claimed that this exposed Americans to significant dangers while in their own country. The actions of the British to use American subjects in their battles triggered Madison to declare war. The British did not respect America as a sovereign country. As such, the war had to be fought to end British control of the United States (Haberle,

The UK and The European Union Essay Example | Topics and Well Written Essays - 2250 words

The UK and The European Union - Essay Example The core values of the union are human dignity, democracy, democracy, equality, freedom, rule of law and respect for human rights. What began as an economic union has slowly evolved into an organization spanning different policy areas, such as development aid, environment among others. It was initially called European Economic Community, but its name changed to the present one, which is the European Union. The rule of law guides the EU in all matters and everything is based on treaties that Europe. are democratically and voluntarily agreed upon by all member states (European Union, n.d.). The EU has managed to come up with a single currency, the Euro that is used among the member states, help raise the living standards of the member states citizens, and has brought stability, peace and prosperity. Through the standardized system of law, the EU has established a single market that is used by all member states. It has also removed border controls among EU nations which have made people travel freely among them. Additionally, it has made it easy to live and work among the nations when one is a citizen of one of the nations. EU membership means the residents of existing EU states have the rights and privileges to live and work in the UK (Manners and Whitman, 2000). Countries however have the option of placing transitional limits on migration from other countries to the EU. During one of the recent council meetings, there was a divide about the UK’s relationship with the EU. Niblett states that it showed the growing division between UK’s approach to its membership in the EU (2012). Since the council meeting, the disparity has widened rather than narrowing down. The Eurozone members that have joined the single currency period are joining forces to create and establish a new structure of financial and political integration that seeks to establish a Euro that is more stable. However, the UK is not part of this. In fact, the UK has never shared the same kind of

Effectiveness of Sponsorship Strategies

Effectiveness of Sponsorship Strategies This paper discusses how Under Urmour gets noticed by the customers. It does this by; making its brand personally relevant, surprising, and easy to process; use of objective and subjective comprehension through sponsoring up-and-coming athletes and ensuring that the consumers can clearly see different models as well as its mission and guarantee on its website. The paper also discussed how Coca cola and Pepsi are marketing their brands to teens worldwide via music. OPTION 2 HOW UNDER ARMOUR GETS NOTICED What is Under Armour doing to make its brand personally relevant, surprising, and easy to process? Initially, the company positioned itself as a brand for the athletes of the next generation by sponsoring upcoming athletes; which is in contrast with its competitors such as Nike who only sponsor established athletes. The audience interprets this as a gesture of community service by promoting new athletes who are known for their dedication and athleticism. The Under Armours brand gains customer attention and visibility as these sponsored athletes perform well. Additionally, Under Armour has put tremendous effort to attract women to its brand. In the past decade, the company has increased its credibility by investing heavily in terms of time and energy to reach the female consumer. In Sept 2010, the company launched a Facebook fan page for women called Under Armour Women, where members can get to upload various videos articles, and workouts. The aim is to market its products to the females just the same way it does to their male counterparts (Mick, 1992). The company gives incentives to its customers such as wholesale discounts or discount on new products. To further maintain the element of relevancy and surprise, it sells variety of sports gear both light and heavy for both sexes. The company has also established a healthy long term relationship with its retailers, wholesalers as well as their customers. The bottom line is; persuasion is the primary element of the companys marketing goal which consists two key ingredients: credibility and relevancy (Mick, 1992). The role of objective and subjective comprehension in Under Armours ability to market its products by sponsoring up-and-coming athletes Objective comprehension is usually understood as the extracting or grasping of a pre-specified meaning from an advertisement; these meanings are normally given or rather directly implied by the advert as intended by the advertiser. Thus, objective comprehension is basically a one-dimensional construct with the major aim of ensuring the recipients of the message draw accurate amount of meaning from the message. On the other hand, Subjective comprehension is understood as the creation of meanings by an individual through the activation of mental perceptions related to the advertisement and the processing context (Mick, 1992). By using the objective and subjective comprehension in the adverts, consumers can easily draw practical comprehension inferences that cannot be linked directly to the advert message. Thus, through sponsoring up-coming athletes, the consumers draw practical comprehension conclusions that the company is not only promoting a high-quality product but also promoting the community welfare. The use of the objective and subjective comprehension in the advertisements makes the consumers feel more involved and also helps them to acquire higher product knowledge which in turn increases their comprehension elaborations. As a result, Under Armour does not personally sell of their products; the advertisements helps customers know what the company is all about (Mick, 1992). Why would Under Armour want to be sure that consumers can clearly see different models as well as its mission and guarantee on the brands website? Unlike its competitors such as Nike; Under Armour has an optimistic perspective of helping athletes develop their careers. Additionally, for the past decade, the company has provided its customers globally with precisely superior products engineered with their unique fabric construction, as well as absolute moisture management proven innovation in all its products. The company has been building a strong brand image over the past years giving it the following strengths: a strong brand equity for both the company and customers; innovativeness couple with professional armature athletes sponsorship giving it good public relations; a superior brand; has a strong brand name; has a unique, recognizable logo; rapid growth; and produces high quality apparel. Thus, with the unique and practical mission statement coupled with the companys distinctive strengths, Under Armour wants make sure that the consumers understands that they are getting the best products in the market as well as getting a good value for their money (Business Teacher, 2012). OPTION 3 Marketing to Teens Worldwide via Music The long-term results that Coca-Cola and PepsiCo hope to achieve by investing heavily in marketing to teens around the world. The long-term result that Coca-Cola and PepsiCo hope to achieve by investing heavily in marketing to teens globally is brand loyalty. Brand loyalty refers to the continuous preference by the customer for the products of an existing company. Companies create brand loyalty through; relentless advertisements of their names and brand; protecting their products through patents, product inventions and innovations through continuous research as well as, through development of programs that emphasis on development of high quality products and high-quality after-sales services. Brand loyalty has a positive influence to the manner in which the consumer perceives the product or the company. To create brand royalty, a firm has to relate a brand to human personalities which in turn creates feelings of affection, warmth and belonging to a product (Bryson, 2010). The best way of creating long term brand loyalty to a product is by cultivating feelings of warmth, fondness, and a sense belonging towards this product in people while they are young. The two companies recognize the need to reach the younger audiences because the teenage demographic is expected to represent a third of the worlds population by 2020. Human beings a generally habitual creatures thus, by creating the brand loyalty with teenagers, they will remain royal to this brand even as they grow older. Marketing advantages and disadvantages of associating a soft drink brand such as Coca-Cola or PepsiCo with musical groups that are just beginning their careers. Music is integrating in mass electronic media (internet, tv and radio) advertisements so as to enhance its the advertisement success. Advantages Entertainment Music has the entertainment aspect that makes advertisements more appealing to the audience. This increased attractiveness enables an advertisement to capture more attention. Thus, music enhances the brands, products or services value by connecting it to music (Bryson, 2010). Memorability It is easier to recall a piece of music than images or spoken language because music tends to linger in the listeners mind for long. New music groups mostly have new songs that have not yet bored the audience. As the listeners get to learn the new songs, they also get to learn more about the product. These new songs enable listeners to remember company details such as the company name, webpage or even an appealing slogan linked to the brand (Bryson, 2010). Authority Establishment and Targeting Certain kinds of groups or life styles attribute themselves to certain kind of music. This makes it is possible to appeal to a particular group through use of certain kinds of musical genres. The company can also easily use the new musical groups to target a particular kind of groups or lifestyles than. This is because new music groups are more flexible than established music groups because they are more willing to experiment with various music genres. In this case music serves as a nonverbal identifier. Growth of brand as well as The musical Group As the sponsored musical group gains popularity, the companys brand gains attention and visibility. Disadvantages Not all sponsored music groups end up becoming popular: poor performance of a musical group results in less advertising revenues. Brands have the ability to make up-coming artists into stars but at the same time, these artists have the ability to destroy the brands name by not being successful enough (Bryson, 2010). The reason why the two companies emphasize new music and emerging performers in their ads, rather than well-known songs and groups Brands are identifying and embracing the new ways in which various kinds of audience access music and are finding ways and means to capitalize. With their major targets being teenagers globally, the two companies have realized that, teenagers have a high affinity for new music and also emerging performers. Thus, the up-coming musicians promote their brand while the companies sponsoring and also give their new music some exposure. This is more or less a collaborative process, by leveraging the power of each. It is a fact that there is a greater association to the product or brand being promoted by a new talent than renting an existing talent. This is because the young people love the element of surprise in the brand image (Bryson, 2010).

Death Penalty Essay -- essays research papers fc

To Kill or Not To Kill   Ã‚  Ã‚  Ã‚  Ã‚  Man has always depended on punishment to enforce the laws necessary for the survival of both himself and his species. But how can man justify committing murder as a punishment for just that, murder. This is an argument that our modern society has wrestled with for decades. This essay will attempt to shed some light on this highly controversial subject and at the same time, try and put to rest the age old argument of what human morality should allow.   Ã‚  Ã‚  Ã‚  Ã‚  According to a study conducted at the University of Iowa in 1998, states that have the death penalty had the same or higher murder rates as those that don’t. However, some of the lowest crime rates on the planet belong to China, a country to which the death penalty is hardly a stranger. This suggests that if given enough time and stiffer enforcement the death penalty could eventually have significant effects on the crime rate here in North America.   Ã‚  Ã‚  Ã‚  Ã‚  Another good argument against the death penalty is the simple fact that it relies on a justice system that is far from perfect and that unlike other sentences, it cannot be overturned. Statistically, two out of every three death row inmates will later be found innocent and with the introduction of new evidence, such as DNA, this number will only increase. North America’s prison system however, runs on the principle of rehabilitation and since it is believed that for certa...

Brazilian foreign policy

The fact that Brazil is one of the most important emerging nations can not be denied. There is no doubt that this country leads the pack when it comes to economic and political supremacy in the southern part of the American continent. This has been made possible by the desire of this country to become a regional and global power to reckon with. To this end, most of the presidents that have ruled this nation since the end of the military rule in the 1980’s have come up with foreign policies that can be viewed as assuming an international look while at the same time trying to maintain the sovereignty of this nation.Most notable of these foreign policies is the one that is adopted by the current Brazilian president. When Luiz Inacio Lula da Silva took the helm of this country in 2003, he came up with a foreign policy that seemed to be in contrast in some ways to his predecessor’s. Fernando Henrique Cardoso’s foreign policy, when compared to that of Lula, shows some remarkable differences. Lula has been vocal in opposing the hegemony that is associated with American foreign policies.He tries to create an economic and political system that is independent on the American influence while at the same been recognized by America as an equal, rather than a puppet of the American government. This stance seemed to be criticized when he developed a brief relationship, a close one, with George W. Bush when he came to power in 2002. This may be the reason why his foreign policies have been regarded as been inconsistent. But he maintains a pessimistic view of the globalization phenomenon. He regards it as the tool that is used by the rich nations to stifle and exploit both the poor and the emerging nations.This paper is going to take a critical look at Lula’s foreign policy. The strong points of his policy will be reviewed, as well as the weaknesses and challenges. Lula’s Foreign Policy: Assertive? According to Hurrell (51), Lula can be descri bed as having taken a stand on international system that can be described as been mildly interesting. He views this international system with doubt, but goes ahead to say that it is possible for brazil to maintain an â€Å"activist and assertive foreign policy† (Hurrell 51).Cardoso’s foreign policy was regarded as not been assertive enough. He was once quoted saying that â€Å"creating friction with Washington is to lose† (Hurrell 53). This administration was not seen as defending the interests of this Latin American nation sufficiently. Lula sought to adapt a different style, aided by his supporters in the Workers Party. Lula emphasized the fact that the instability of the international system coupled by the centralization of powers in few hands was not a recipe for the development and sovereignty of Brazil.He was of the view that United States, together with a handful of allies, held far too much power in the international arena, such that if anything were to happen to them, it will affect most of the world’s nations negatively (Hurrell 51). He has always pointed to the current economic crisis as an example of how blunders committed by the wealthy nation of the world led to miseries of the poor nations. His disdain for the developed nations was evident when he talked down on Gordon Brown in a press conference in March 2009. He made the quote that made international headlines for days.â€Å"This crisis was caused by whiter people with blue eyes (sic)†¦. they pretended to know all about economics† (SkyNews 2009). He said this in front of Gordon brown, one his so called â€Å"white people with blue eyes†. Apart from showing how much he detested western powers, this statement was a clear indication of the fact that Lula does not fear these greedy westerners. He will stand by what he believes to be the truth, even if it did not go down well with the whites. The only other head of state that can be expected to make su ch a statement is maybe the Muslim leaders. But a president from a reportedly friendly nation to the Americans!Lula contends that the hyped global economy is more injurious than it is beneficial to the emerging nations (Hurrell 52). By this form of trade, the western nations entrench themselves in the world political and economic arena, while crises are created for the poor. A pointer to this is the current economic crisis. There is also a lot of inequality both internally and externally. This is because global trade benefits few individuals inside the local economies and few nations in the international arena. Lula’s administration has always sought to maintain the autonomy of this nation in the international arena (Hurrell 52).But at the same time, it needs to forge ties with other nations around the world. Lula has concentrated in forming ties with other emerging nations, shunning the western and developed countries (Barriaux 1). This will mitigate the external vulnerabili ties associated with disassociation with the world superpowers. That is why Lula has shunned the North American’s Free Trade Area. Instead, he has resorted to strengthening regional cooperation with neighbors like Uruguay, Paraguay and others across the continent like South Africa, china and India (Fitzpatrick 1).Lula has started to give Washington jitters when it became obvious that he was intent in developing Brazilian nuclear technology (Hurrell 52). His administration is engaged in industrial secrets. But at the same time, he is wise enough to maintain friendly relations with the nuclear inspection teams that have been deployed to Brazil. Lula’s Foreign Policy: Successful? His policies have been hailed by many people as been a success story. This is considering the fact that countries which have tried to defy the western superpowers have fallen by the way side.But Brazil blazes ahead, albeit jerkily, even after defying America Washington and London. But still, some critics have been opining that Lula’s foreign policy is inconsistent. But maybe, the consistency of Lula’s foreign policy lies in its inconsistency. Perhaps the strength of his foreign policy lies in these so called inconsistencies. Brazil has always maintained a tough stance when it came to global trade. She was defiant that no dumping of low quality goods from foreign economies will be done on her economy.This was contradicted when Lula’s administration acknowledged China as a â€Å"market economy† (Fitzpatrick 1). This was in 2004. What this means is that Brazil can not stop the flow of low quality goods from China. China is known for her tendency to flood the international economy with her cheap, low quality goods. This is death sentence to the local industries. Brazil has resisted this until this point in time. China refused to back Lula in his bid to get a permanent slot at the United Nations’ Security Council (Fitzpatrick 1). This was seen as inconsistency in Lula’s stance of an autonomous nation.However, in 2009, Lula was in Beijing. This was perhaps payback time for China. While he was there, he signed a deal with Hu Jintao that would see Brazil export a total of 200,000 barrels of crude oil to Beijing (Barriaux 1). Also, a loan was offered to him from the Chinese government that was to spur development in Brazil. This was in excess of 10-billion dollar (Barriaux 1). He took his disdain of the American regime there when he said that plans were underway to abandon the American dollar as the medium of exchange when the two countries were conducting trade.This is the consistency of Lula’s inconsistent foreign policy that the writer is talking about. Lula, by signing the contract with the Chinese government, expressed his desire of cementing ties with other nations apart from the West. Brazil is a gross exporter of agricultural products, and this is the backbone of her economy (Fitzpatrick 1). When Lula an d his lieutenants take the pessimistic and negative regard of the global market, one is left wondering where Lula plans to sell the entire Soya from this country.However, Lula has been calculative as ever. He led a boycott of the Doha round table talks in 2003, leading a group of developing nations out of the venue until the developed nations addressed their concerns. Celso Amorim, the foreign minister, led a successful crusade against subsidies that the European Union and America offered to their farmers (Fitzpatrick 1). All this was geared towards safeguarding the agricultural exports of the country. Lula has worked hard to revive Mercosur, the regional trade bloc of the Latin American nations (Hurrell 55).This is assign that he is interested in asserting regional control and influence in this region. Been a member of this organization, Lula will be able to bargain with the Americans and Britons when it comes to trade matters. This has given Lula leverage such that he is able to s hun the western nations and at the same time make himself relevant to them. He has opted for this organization while at the same time resisting the Free Trade Area espoused by United States. Conclusion Lula has adopted a foreign policy stance that is bold but at the same time risky.He has sought to assert the presence of the Brazilian nation in the global arena while at the same time refusing to ride on the tail coats of the developed nations, like America. He has a pessimistic view of the global economy. This is risky considering the fact that Brazil is an exporting economy, and thus has to rely on the global market for success. Lula has tried to forge coalitions with other emerging nations like India and China. This way, Lula has eliminated the external vulnerability that the western countries would have taken advantage of by alienating Brazil with the rest of the developing nations.References Barriaux, M. C. Lula Signs Financial Agreements with Beijing. Retrieved from http://news . yahoo. com/s/afp/20090519/wl_asia_afp/chinabrazildiplomacytradecurrency_20090519162806, on 13th June, 2009. Fitzpatrick, J. K. Inconsistency of Brazil’s Foreign Policy. Retrieved from http://www. brazzil. com/2005-mainmenu-79/159-december-2005/9491. html, on 13th June, 2009. Hurrell, S. A. Lula’s Brazil: A Rising Power, but Going Where? Oxford: Oxford University, 51-57. SkyNews. White People with Blue Eyes. Retrieved from http://www. foxnews. com/story/0,2933,510954,00. html, on 13th June, 2009.

How to Write Dialogue

How to Write Dialogue How to Write Dialogue How to Write Dialogue By Michael Dialogue refreshes. Seeing quotation marks on a page has been proven to increase readability, which means that readers find the page more interesting. And you want your readers to stay interested. Dialogue breaks up gray text and gives your eyes a break too. Dialogue uses basic rules for punctuating and formatting: When the speaker changes, hit Return and start a new line (which Maeve Maddox demonstrates in Formatting Dialogue.) Put punctuation, such as the closing comma, inside the quotation marks. A colon can be used in a script, but in other forms of writing, you dont routinely punctuate dialogue with a colon. TOM POLHAUS: Heavy. What is it? SAM SPADE: The, uh, stuff that dreams are made of. Here are some suggestions for more effective dialogue: Do something, dont just talk. Conflict creates action out of dialogue. If everything is dialogue, its a play. In real life, people do things while they talk, and they dont talk all the time. Dont be yourself. New writers need to find their voice, but when you write dialogue, its not your voice now, but anothers. If they all sound like you, they all sound the same. Figure out what makes your characters different from you perhaps age, life experiences, or social status and how those differences affect their speech. Whos speaking, please? If its hard to tell the characters apart, your reader will be confused, bored or frustrated. Ali Hale gives several solutions in Dialogue Writing Tips. For example, you can have each character speak at his or her own rate, fast or slow, terse or wordy, big words or little words, long sentences or short, rude or polite. Vocabulary can also distinguish characters. They may express agreement in different ways: Aye, Yup, Ja, Okey dokey, Absolutely, For sure, dude! Indubitably. Limit extreme dialect. In the 1800s, authors would represent a regional or cultural group by phonetically spelling their pronunciations, leaving out dropped endings, and so forth: Och, dat wuz frightnin an no dout!. Unfortunately, deliberately adding misspellings and apostrophes makes your writing harder to read. Maeve Maddox and Kate Evans provide a better way in Showing Dialect in Dialogue and Writing Dialogue In Accents and Dialect. You dont have them with Hello. In fact, start your dialogue after the greeting. Leave out the fluff, pleasantries, and repetition. Real speech can be so repetitious that professional transcriptionists have special keys to avoid typing words such as Okay and Fine. Some people can have an entire conversation using only the word Fine. But dont put it in your novel. Skip past the boring details. Really, its not the details that are boring, but the vague parts. How are you doing? Fine? Glad to hear it. How is your family? Fine? If a dialogue doesnt advance the plot or expand the character, omit it. People all over the world say Looks like rain every day everyone can agree on the weather but you dont need to do it in your story unless the rain would ruin an important action or object. You dont have to use complete or grammatical sentences. Real-life dialogue isnt like that. People interrupt themselves, pause, change their minds, and so on. Show their motivation. Or at least, show they have motivation, even if what it is remains a mystery. They may not be telling the truth or telling everything, but they have reasons for saying what they do. Dont have the maid tell the butler what he already knows. Yes, dialogue is a great way to feed details to your reader, but it needs to reflect what your characters would have actually asked. Is Heathcliffe Manor dark and dismal? Yes, as you remember from working here for the past thirty years, the previous owner had most of the windows painted over. Try it out, out loud. Reading your writing audibly to yourself (or someone else) helps you decide whether your dialogue is natural. It may cause you to shorten parts of it by showing you that you need to breathe. Avoid the info-dump. Sometimes at the beginning and the end of a detective novel, someone says: First, tell me everything you know about the murder. Tell me, how in the world did you figure out that the butler did it? But an info-dump isnt as much fun as revealing information naturally. This gold mirror must be four feet wide! How will we get it downstairs? From this one piece of dialogue, we can surmise that strangers are moving rich people out of a multi-story house. Limit the cast. The more characters there are, the more confusing the conversation can be. If its hard to distinguish character voices spread through the story, its even harder to distinguish them when theyre all talking at once. About dialogue tags A dialogue tag tells you who is speaking. Writers and teachers disagree about what else it should do. Call a taxi, she said. Taxi! he shouted. Where you wanna go? the driver said gruffly. Some teachers want their students to choose from the hundreds of alternatives to said, telling them, Said is dead.: Stop the presses, he bellowed. Everything will be fine, Kate reassured them. Yall need to meet my grandson, she gushed. Only the Shadow knows, he whispered. J.K. Rowling is notorious for her adverbial dialogue tags, which she usually places in the middle of a dialogue. Three examples from a single page of Harry Potter and the Sorcerers Stone: Oh yes, everyones celebrating all right, she said impatiently. You cant blame them, said Dumbledore gently. I know that, said Professor McGonagall irritably. On the other hand, Stephen King advises writers to avoid adverbs and use nothing but said: â€Å"While to write adverbs is human, to write ‘he said’ or ‘she said’ is divine.† He also says, â€Å"I believe the road to hell is paved with adverbs. Journalists are taught to use only two verbs in dialogue tags: said and asked. Adding adverbs or using more colorful verbs compromise their objectivity. I agree with Stephen King. The word said doesnt distract from the dialogue itself. It is unnoticed and unobtrusive. Dialogue is a character talking. A dialogue tag is you talking. The writers rule is show, dont tell, and when you add an adverb to a dialogue tag, you are telling. You are also drawing attention to yourself. When it comes to verbs, I distinguish between active verbs such as croaked or whispered and descriptive verbs such as threatened or urged. Saying he croaked shows your reader the sound of the speakers voice, something which they wouldnt otherwise know. Saying he threatened is a crutch the reader should be able to see the threat in the dialogue itself. I never say ‘She says softly.’ If its not already soft, you know, I have to leave a lot of space around it so that a reader can hear that its soft.† Toni Morrison More suggestions for dialogue tags: Dont use impossible verbs. Several commonly used dialogue tags represent actions that cant really be performed while speaking. Thats not necessary, laughed Bob. If this could happen in real life, this would sound more like: Thats (ha ha) not (ha) necessary (ha ha), said Bob. Laughing and talking simultaneously is not possible. Avoid Tom Swifties. The authors of the Tom Swift adventures of a century ago didnt limit themselves to said because they believed in elegant variation. As a result, dialogue tags with obtrusive verbs and adverbs have been parodied in a class of puns called Tom Swifties. Someone has let the soup boil over! Tom said hotly. Its pouring rain outside, Tom stormed. Ill hold the flashlight for you, Tom beamed. I prefer pancakes, said Tom flatly. Dont be like Tom. Is this dialogue tag necessary? Sometimes you dont need one. In a conversation between two characters, the reader can assume that alternate lines are spoken by the same character. Heres an example from Leo Tolstoys War and Peace with some of the dialogue tags removed: Forgive me! Natasha said in a whisper. Forgive me! I love you, said Prince Andrei. Forgive Forgive what? Forgive me for what I didid. Can you use an action tag instead of a dialogue tag? You dont need a dialogue tag if you have just identified the speaker in a different way. The detective abruptly snuffed out his cigarette. How about you and me working together? In this case, he reader understands that the detective is speaking. Dialogue is not just for fiction. Try including dialogue in everything you write, even scholarly papers and business memos. Seeing quotation marks brightens the eyes of an academician as much as anyone else. Instead of formally summarizing what your employers said to you, why not quote them word-for-word? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:100 Words for Facial ExpressionsThe Parts of a WordEbook, eBook, ebook or e-book?

Thursday, September 15th, 2005 Birmingham, My flat †Creative Writing

Thursday, September 15th, 2005 Birmingham, My flat – Creative Writing Free Online Research Papers Thursday, September 15th, 2005 Birmingham, My flat Creative Writing Well! I finally have some time to write here again! At first, I have to confess that Im a very lazy man. Im not one of those persons who are working all day, and trying to be useful to our society. I just try to live my life calmly, doing exactly the things I must do (never more) and trying to sleep the biggest number of hours I can. I just keep maintaining a diary because when Ill be older, it will be funny to look at my stupid youth thoughts. Since when I got up this morning, I could see clearly that today was going to be a horrible day. I even could say that my brain has been stopped from yesterday night until now. To start the day, I arrived ten minutes late to school, and I had to endure my French teachers tactless questions like Why are you late today? You dont look very well! Whats the matter with you? Butwhat to answer to all this? I was torn between telling him the truth, so that my only problem today was that my brain didnt want to get up, or telling him an other truth which was that I couldnt stand him, that he was the most tiresome person Ive ever known, and that I thought his lessons were just rubbish so I let my sleepy brain decide, and I just said my problem is that I must listen to you every morning, sir, saying stupid things that doesnt really interest me. There was not the least reason to say this to my teacher, but Im not actually a good lyre, so I think it was the best option. The fact is that the man go t quite angry and I was punished: I had to write an essay about what my French teacher called a day of horror, (even though I assume he didnt know he was giving me that day). As you can see, this essay could be done quite easily. In this precise moment, when I finish writing these lines in my personal diary, I see that my essay is finished. Following my lazy way of living life, Ive done two things at the same time: I have written one page in my diary, and at the same time I wrote my essay. When my French teacher will read this, he might punish me again, but at least, now he knows that I hate the French literature. Research Papers on Thursday, September 15th, 2005 Birmingham, My flat - Creative WritingStandardized TestingPersonal Experience with Teen PregnancyQuebec and CanadaWhere Wild and West MeetComparison: Letter from Birmingham and CritoAnalysis Of A Cosmetics AdvertisementThe Effects of Illegal ImmigrationCapital PunishmentHip-Hop is ArtAssess the importance of Nationalism 1815-1850 Europe

See instructions Personal Statement Example | Topics and Well Written Essays - 500 words

See instructions - Personal Statement Example This mutiny has led to a permanent dissolution of civil wars at least in Angola and Sudan. The Democratic Republic of Congo is experiencing conflict in terms of distribution of wealth which directly goes to those who are more powerful. The unemployed local miners swear to join militias for a living. Bloodshed will continue if the economy of the countries is not sustained. The collapsing economy is the pivotal point in the course of history which leads to an uprising. What is most concerning and at the same time interesting to observe in the article is the analysis made by the author about how the uprising had stirred up a large number of protest movements where the sub-Saharan rulers might have felt threatened to be dethroned. Africa is experiencing a rare moment according to the author quite agreeably that the country is high on prices of food and less in terms of employability. All the benefits from the resources sold go to those in power and this is not at all justified. One considers asking the author as to why he believes that this uprising in North Africa will not allow the past larger-scale conflicts to never return? He does back this with the evidence that the civil wars are ending but it remains questionable. There is no doubt that the north is much more promising as the sub-Saharan Africa. No protest can alter this fact. For the foreign investors, places like Ghana and South Africa have more in store because they have remained comparatively stable in terms of politics and leadership. Overall, the article is a good read since it opens up to the recent and future possibilities of trade in Africa. Agriculturalists and economist must definitely read and criticize it for broader perspectives since this will not only help them gain insight but also allow journalists to pick from their point onward to build on their hypothesis. There is always a better way to look at the political situation. Oliver August has done

Summaries Assignment Example | Topics and Well Written Essays - 750 words

Summaries - Assignment Example The author claims that science does not end with one discovery, because a new finding often leads to further questions which serve as a new challenge for scientists. The article outlines the four-step process undertaken by scientists to come up with new theories. The scientific process always starts with a fruitful question. A fruitful question is a question which in spite of taking into consideration everything known about the object or event, still crops up and remain a mystery about such object or event (The scientific state of mind 399). After identifying a fruitful question, the scientist comes up with several hypotheses that are possible answers to the questions. These hypotheses are then tested, either through laboratory experiments or through scientific observations. If a hypothesis is proven to be true, then it will be considered as a theory. The fourth stage follows which is known as the â€Å"question chain† because after coming up with a scientific theory, new ques tions come up that will again go through the scientific process. One can therefore say that the scientific process is a cycle because it goes on and on. ... The arguments enumerated by the author are clearly presented in the essay. First, he asserts that prostitution provides job opportunities for women. It pays more than the other lowly jobs such as servants and factory workers (Enough already, it's time we decriminalize prostitution 437). Furthermore, based on his interviews with prostitutes, some of these women freely chose to become prostitutes and are happy with their jobs. The author also argues that the decriminalizing prostitution offers safeguards to both the prostitutes and their clients. Problems such as sexually-transmitted diseases and low rates are better addressed. Prostitutes get police protection. Clients obtain a sense of security because prostitutes are required to register with the authorities and they undergo medical testing. The author professes that criminalization of prostitution is worse. He cites Sweden’s experience after it criminalized commercial sex in 1998. He says that the rates became lower, clients were fewer and there were more incidences of violence. The author concludes by stating that people should not make hasty generalizations by saying that â€Å"sex workers are victims and all clients are demons† (Enough already, it's time we decriminalize prostitution 437). He goes on further to say that people should not be moral judges and instead be more honest on the issue of prostitution (Enough already, it's time we decriminalize prostitution 437). Improvements Made and Principles Discovered Through these exercises one has learned that in summarizing articles, it is important first to state the title and author. One must also identify the main thesis of the article and state